Get out there !!

Marketing is what happens, while you are in your room reading Kotler.. Go out there.. Be with your customers..

Johnson's Baby Ad

Rarely does an ad catch my eye... and believe me I being an ad lover am always on lookout for them.. This one just left me speechless... It comes from a legendary brand too.. Johnson's is synonymous with baby products all over India and the world too ( i guess) As a marketer, we r taught in books, that sex sells.. I would put beauty above that.. That brings me to think what are the most beautiful things in the world.. Nature ?? Isn't this precious look on the baby's face the most natural thing one could ever chance upon.. yet so rare !! Coming back to the text books.. All one needs to do is .. There i go again.. Trying to analyze and make sense of stuff.. I ll let the marketer in me a rest today.. Sit back and enjoy the beauty of Nature :)

I know a gal

I know a gal
She puts the color inside of my world
Shez just like a maze
And she frowns, at every wrong step I take.


Its weird, how she makes me feel a winner
And the very next day,
I feel I m grossly inadequate.


She , has her own rules
But then my heart , she rules
I can get sad about how she behaves
But then, i don't have a say


She, She has a smile
Ohh wat a smile
Ohh wat a smile
I cud go on for a while.


I know a girl
She puts the color inside of my world
Shez just like a maze
And she frowns, at every wrong step I take.


Oh she frowns , a lot of times.

Open up..

Ended my summer interns with a beautiful play at Prithvi with Phonethics teammates.
A perfect ending to what started as a creative adventure.
I learned some amazing things I would never learn.
Worked with some very creative and gifted people.
Learned some harsh lessons and identified some critical shortcomings in myself.
But most importantly (and ironically), in this quest to unearth the digital world, I fell in love with something centuries older : Theatre.
This brings me to the topic of this post.
Be open. You never know what will come your way.
Learn. Unlearn. Relearn.

Superpowers

I remember the days when we played for hours
When we were young, we thought we had superpowers.

We climbed the trees, with our pichkari gun,
Shot every passer by, we always won.

We had our cycles and we rode them all day
Did all the stunts, although we'd fall each day.

A footbal or a cricket bat was all we needed for the summers.
Tie the ball in a sock,increase the stroke for endless hours.

Jump in the puddles, run in the rain
have the dirtiest clothes: no regrets, no shame.

Throw some talc on the floor, and wow we could slide
Stand infront of the fan, and we could fly and glide.

I remember the days when we played for hours
When we were young, we really had Superpowers.

(Inspiration : Raine Maida - Yellow Brick Road)

Conversations with me - 1

I often talk to myself.. well I should put it this way to avoid people thinking I m crazy.

Hence rephrasing.. I often Think

I thought of this distant memory today while waiting for a bus that never came..

My classmate Asheem and me were supposed to go to this college and promote our college Rock Show..

Cutting it short.. Sell Tickets.

So we went to this college SIMC.. Like any other Symbi Campus, there were some 2-3 more colleges there.

It was afternoon time, where do we find lot of people ? Cafeteria !!

So we went to the cafeteria and there are like 100 students out there having lunch..

Nervous.. How do we get their attention ? Make that perfect Sales Pitch..

I m thinking about what to do and I keep mentally agreeing to this line I read somewhere..

“Sales, thou art a merciless bitch”

So finally I have an idea.. I tell it to Asheem, with no other idea, we go ahead with it.

So we walk in confidently in the Cafeteria.

Find a spot. Climb on the table. People can see us now.

And we start singing.. Na na na naa naa .. na na na naa naa.. (Tune from Rock on ! )

We make our announcement then.

Result : Not a single person contacted us.

Walk and Rest

It's how it has been for years

And shall be for the rest.

Your walk for some miles

And then you rest.

There's dark after day

And pause after play

Those who sit at a desk,

Run in the gym or a park

And ones who toil all day

Lay down before the dark

If there's just work

or even just rest

You'll soon leave

to make way for the rest.

(Felt nice writing a child like poem.

Why grow up :) )

TPoH

 

So i ask him,

why do u do this all

he scratched his head..

as if thinking.. but he knows

he knows exactly.

what he goes through..

He is lazy

but still he wakes up early somedays

he goes against his wishes

he lets it go

 

whats another hour gonna hurt neone ha ?

so he go through that extra hour.

all throught that hour

he wishes,

wishes it did hurt someone

and he could go

even the last few mins of that hour

he could go and do his thing

his thing

what he wants to do

but he stays the whole hour

hell, he stays a couple of mins more.

 

Ok so he's supposed to feel good

so he smiles

may be fake smile

but he is smiling

But theres a thing about fake smiles

after a time,

they just stop lasting.

 

But then theres mathematics

100 fake smiles is greater

than 1 real tear right..

so lets go on.

lets start from the top

all over again

 

but wait why did this all start?

aah the question

why does he do this all

its simple, same as everybody

The pursuit of happiness.

I feel good

I had a nice sleep.

I had a good breakfast with some nice people.

I took my time with how I spend my morning.

I listened to some good music.

I got some chores done.

I have no where to be where I don't wanna be all day.

I took bath. I am wearing comfortable clothes and I smell great.

I have some amazing thoughts in my head.

I have wonderful people around me to share this good day.

I am happy J

 

I see stuff...

I see something cooking up.
I see "wake up sid" and " 3 idiots".
I see children more sure about what they want to do.
I see people wanna be designers and not engineers.
I see people throwing away IT jobs.
I see a banker, a writer, a singer - all in one person.
I see parents more liberal.
I see the left brain conquered.
I see the right brain being sharpened.

I see a new India.